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one-hundred showing

  • 1 one hundred showing

    стандартная мера интенсивности наружной рекламы, количество щитов, панелей и других установок для размещения наружной рекламы, составляющих 100 шоуинг; зависит от размера потенциальной аудитории, однако она должна обеспечить зрительную связь с практически всеми передвигающимися местными жителями данного населенного пункта за 30-дневный период

    Англо-русский экономический словарь > one hundred showing

  • 2 showing

      показ; демонстрация; шоуинг (рекламный показ в наружной реклам. Один шоуинг эквивалентен одному пункту GRP в стандартных масс-меди)
       fifty (gross rating) showing половинный показ
       full showing полный показ (обеспечивающий контакт со всей целевой аудиторией); полный выкуп площади в наружной рекламе
       half showing половинный показ; реклама размещенная на половине комплекта рекламных щитов

    Англо-русский словарь по рекламе > showing

См. также в других словарях:

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