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1 one hundred showing
стандартная мера интенсивности наружной рекламы, количество щитов, панелей и других установок для размещения наружной рекламы, составляющих 100 шоуинг; зависит от размера потенциальной аудитории, однако она должна обеспечить зрительную связь с практически всеми передвигающимися местными жителями данного населенного пункта за 30-дневный период -
2 showing
показ; демонстрация; шоуинг (рекламный показ в наружной реклам. Один шоуинг эквивалентен одному пункту GRP в стандартных масс-меди)♦ fifty (gross rating) showing половинный показ♦ full showing полный показ (обеспечивающий контакт со всей целевой аудиторией); полный выкуп площади в наружной рекламе♦ half showing половинный показ; реклама размещенная на половине комплекта рекламных щитов
См. также в других словарях:
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